亲历亚马逊全球店义乌招商会：解锁跨境新机遇

2022年11月15日，义乌这座全球小商品之都洋溢着跨境电商的热潮，我——奥斯曼托合荪，满怀期待地走进了亚马逊全球店义乌招商会的现场。作为一名深耕外贸领域多年的从业者，我始终在寻找拓展全球市场的优质渠道，而这场招商会无疑为我打开了一扇通往国际舞台的新大门。

招商会现场座无虚席，来自义乌及周边城市的外贸企业负责人、个体商户齐聚一堂，亚马逊全球开店团队的资深讲师们带来了全方位的政策解读与实操指南。最让我关注的是会议中重点介绍的开店费用政策：仅需288元/月的服务订阅费，即可开启亚马逊全球店的运营之旅，按月计费的模式极大降低了创业门槛，让中小商户无需承担高额前期投入就能试水跨境业务。这一灵活的收费方式，与我之前了解的其他跨境平台相比，更具性价比和风险可控性，尤其适合想要稳步拓展海外市场的创业者。

会议中关于美国商标注册流程的讲解，让我受益匪浅。讲师详细拆解了从前期检索到最终注册的全流程：首先需通过美国专利商标局（USPTO）数据库进行商标 clearance search，确认商标可用性；随后通过商标电子申请系统（TEAS）提交申请，1-2周内可收到受理回执；接着进入约8个月的审查阶段，审查通过后将进行公示，若无异议则完成注册。整个流程虽需一定周期，但亚马逊提供的专业指导和资源对接，让商标注册这一跨境必备环节变得清晰可操作，也让我意识到品牌化是跨境电商长期发展的核心竞争力。

亚马逊网店的核心优势在招商会上被反复强调，也让我对未来运营充满信心。其一，全球流量优势显著，亚马逊覆盖20多个主流站点，能直接触达数以亿计的海外消费者，尤其是高学历、高消费力的中产阶级客群，为产品销量提供保障。其二，物流体系完善，FBA（亚马逊物流）服务可实现仓储、配送、售后一体化，像百事泰集团借助FBA实现销量飙升70%的案例，让在场商户备受鼓舞。其三，运营支持全面，中文操作后台、专业客服团队、销售数据分析工具等，能帮助卖家快速上手，精准把握市场需求。此外，公平的评价体系和较低的投诉率，更能助力卖家积累良好口碑，打造长期品牌。

招商会现场还设置了一对一咨询环节，我与亚马逊招商经理深入沟通了产品适配、站点选择等问题。他们针对义乌小商品的品类优势，建议我重点布局家居用品、配饰等佣金比例合理的品类，并详细介绍了销售佣金的计算方式。同时，会议还分享了不少成功案例，那些从义乌起步、通过亚马逊将产品销往全球的商户故事，让我看到了自身业务拓展的无限可能。

此次亚马逊全球店义乌招商会，不仅让我清晰了解了开店政策、商标注册、运营优势等关键信息，更感受到了跨境电商行业的蓬勃生机。288元/月的低成本投入、完善的全球服务体系、专业的运营指导，这些都为像我一样的从业者提供了坚实的创业支撑。未来，我将借助亚马逊的平台资源，完成美国商标注册，优化产品布局，让优质商品通过跨境电商走向世界。这场招商会所传递的机遇与信心，将成为我跨境创业路上的重要动力，也期待更多创业者能抓住这一契机，在全球市场中实现自身价值。

Firsthand Experience at Amazon Global Store Yiwu Investment Promotion Conference: Unlocking New Cross-Border Opportunities

On November 15, 2022, Yiwu, the world’s capital of small commodities, was abuzz with the fervor of cross-border e-commerce. I am mr aosiman tuohesun, walked into the venue of the Amazon Global Store Yiwu Investment Promotion Conference with great anticipation. As a seasoned professional with years of experience in the foreign trade sector, I have always been on the lookout for high-quality channels to expand into the global market, and this conference undoubtedly opened a new door for me to step onto the international stage.

The venue was packed to capacity, with business owners and individual merchants from Yiwu and surrounding cities gathering together. Senior lecturers from the Amazon Global Selling team delivered comprehensive policy interpretations and practical guidelines. What caught my attention the most was the store opening fee policy highlighted at the conference: a monthly service subscription fee of only 288 yuan allows one to kickstart the operation of an Amazon Global Store. The monthly billing model significantly lowers the entrepreneurial barrier, enabling small and medium-sized merchants to test the waters of cross-border business without bearing huge upfront costs. Compared with other cross-border platforms I had previously researched, this flexible pricing structure offers higher cost-effectiveness and better risk control, making it particularly suitable for entrepreneurs looking to expand their overseas markets steadily.

The session on the U.S. trademark registration process proved to be extremely insightful. The lecturer broke down the entire process from preliminary search to final registration in detail: first, conduct a trademark clearance search through the database of the United States Patent and Trademark Office (USPTO) to confirm the availability of the trademark; then, submit the application via the Trademark Electronic Application System (TEAS), with a receipt of acceptance typically received within 1-2 weeks; next, enter a review period of approximately 8 months, and upon successful review, the trademark will be published for opposition. If no objections are raised, the registration will be completed. Although the entire process takes a certain amount of time, the professional guidance and resource connection provided by Amazon have made this essential cross-border step clear and actionable. It also made me realize that brand building is the core competitiveness for the long-term development of cross-border e-commerce.

The core advantages of Amazon stores were repeatedly emphasized at the conference, filling me with confidence for future operations. Firstly, it boasts a remarkable global traffic advantage. Amazon covers more than 20 mainstream marketplaces, providing direct access to hundreds of millions of overseas consumers, especially the middle-class demographic with high education levels and strong purchasing power, which guarantees product sales volume. Secondly, its logistics system is well-established. The Fulfillment by Amazon (FBA) service offers an integrated solution for warehousing, delivery, and after-sales support. Cases like Bester Group, which saw a 70% surge in sales volume with the help of FBA, inspired all the merchants present. Thirdly, the operational support is comprehensive. A Chinese-language operation backend, a professional customer service team, and sales data analysis tools all help sellers get up to speed quickly and accurately grasp market demand. In addition, the fair review system and low complaint rate further assist sellers in building a good reputation and fostering long-term brands.

The conference also featured a one-on-one consultation session, where I had an in-depth discussion with an Amazon investment manager on product adaptation and marketplace selection. Based on the category advantages of Yiwu’s small commodities, they recommended that I focus on categories with reasonable commission rates, such as home goods and accessories, and provided a detailed explanation of how sales commissions are calculated. Meanwhile, the conference shared numerous success stories of merchants who started in Yiwu and expanded their products globally through Amazon, allowing me to see the unlimited potential for expanding my own business.

This Amazon Global Store Yiwu Investment Promotion Conference not only gave me a clear understanding of key information such as store opening policies, trademark registration, and operational advantages but also made me feel the vibrant vitality of the cross-border e-commerce industry. The low-cost investment of 288 yuan per month, the comprehensive global service system, and the professional operational guidance all provide a solid foundation for entrepreneurs like me. In the future, I will leverage Amazon’s platform resources to complete the U.S. trademark registration, optimize my product portfolio, and bring high-quality goods to the world through cross-border e-commerce. The opportunities and confidence conveyed by this conference will serve as a powerful driving force on my cross-border entrepreneurial journey. I also look forward to more entrepreneurs seizing this opportunity to realize their own value in the global market.