赴一场贸易之约，见一座城市之兴——我的第28届义博会参展记

2022年11月24日，义乌的清晨带着些许凉意，却丝毫挡不住国际博览中心涌动的人潮。作为常年扎根义乌的外贸从业者，我——奥斯曼托合荪，怀揣着对商机的期待与对行业新风向的好奇，踏入了以“新起点、新市场、新发展”为主题的第28届中国义乌国际小商品（标准）博览会。这场持续四天的展会，不仅让我收获了实打实的合作意向，更让我深刻感受到了“世界超市”义乌的包容与活力。

走进展馆，11万平方米的展览面积上，2300家参展企业的展品琳琅满目，涵盖五金工具、电子电器、日用消费品等七大行业展区，还有多个特色主题展区让人目不暇接。我首先被义乌市场建设40周年主题馆吸引，通过全息影像和虚拟数字人技术，货郎的拨浪鼓、早期的小商品摊位与如今的数字化商贸城形成鲜明对比，生动展现了义乌从“马路市场”到“世界小商品之都”的蜕变。风雨同舟企业展区里，40家代表性经营户的展示，立体呈现了义乌市场“人、货、场、链”的完整生态圈，让我这个见证者也心生感慨。

本届展会的创新亮点远超预期。首次设立的新能源主题展区前人头攒动，爱旭、天合、晶科等头部光伏企业带来的高精特新产品令人瞩目。作为主要对接中亚市场的采购商，我深知太阳能产品在当地的巨大需求，当即与两家企业的参展代表深入洽谈，详细了解了光伏组件的技术参数、供货周期及合作模式，双方互换了联系方式，初步达成了两个集装箱的采购意向。标准主题馆内，卡塔尔世界杯授权纪念球的展示让我驻足，这家义乌本土企业不仅拿下国际授权，还参与制定了浙江制造标准，让我看到了“义乌制造”向“义乌标准”的升级。

在供应链主题展区，我感受到了义乌贸易服务的不断完善。盈和物流、阿里巴巴等企业展示的数字化供应链解决方案让人眼前一亮，“港到港”升级为“门到门”的一站式服务，13天即可完成从义乌到美国消费者手中的全流程，这样的效率正是外贸从业者最需要的。我与浙江托尼供应链管理有限公司的负责人交流后了解到，他们的“托尼专线”已覆盖95%在义乌采购的印度公司，其云仓代发、双清等服务能有效解决中小微企业的物流痛点，当即决定将部分采购业务的物流交由他们对接。

展会期间的三场线下洽谈会为采购商与参展商搭建了精准对接的平台。在境外采购商专场，我遇到了来自巴基斯坦、卢旺达等国的老朋友，大家交流着各自的采购需求与市场动态。我重点关注了日用消费品和文化办公用品展区，一款带有智能计数功能的文具套装和采用环保材料制作的工艺礼品让我十分满意，与两家企业现场敲定了采购细节，签订了意向订单。线上线下融合的模式也让展会更具活力，不少参展商通过直播带货拓展销路，我也通过线上展厅浏览了300余家企业的展品，为后续合作储备了资源。

四天的参展时光转瞬即逝，我不仅收获了十余份意向订单，更清晰地看到了义乌市场的发展方向。从新能源、数字化供应链等新兴领域的崛起，到“品字标”引领的品质升级，再到线上线下融合的贸易新模式，义乌始终站在全球小商品贸易的风口。作为一名在义乌打拼多年的外贸人，我亲历着这座城市的开放与创新，也受益于它搭建的国际化平台。

离开展馆时，夕阳为义乌国际博览中心镀上了一层温暖的光晕。第28届义博会的落幕不是结束，而是新合作的开始。我坚信，在“新起点、新市场、新发展”的理念引领下，义乌必将持续书写全球贸易的新篇章，而我也将继续扎根这片充满机遇的土地，与这座城市共同成长，在国际贸易的浪潮中收获更多精彩。

A Trade Gathering, a City’s Prosperity Unveiled – My Experience at the 28th Yiwu Fair

On the morning of November 24, 2022, a crisp chill hung in the air of Yiwu, yet it did little to dampen the bustling crowds surging toward the Yiwu International Expo Center. As a foreign trade professional rooted in Yiwu for years, i am Mr.aosiman tuohesun, stepped into the 28th China Yiwu International Small Commodities (Standards) Fair with great anticipation for business opportunities and curiosity about the latest industry trends. With the theme “New Starting Point, New Market, New Development”, this four-day event not only secured me concrete cooperation intentions but also deepened my understanding of Yiwu’s inclusiveness and vitality as the “World’s Supermarket”.

Stepping inside the exhibition hall, the 110,000 square meters of exhibition space showcased a dazzling array of products from 2,300 participating enterprises. The venue was divided into seven major industry zones covering hardware tools, electronic appliances, daily consumer goods, and several distinctive theme zones that left visitors spoilt for choice. I was first drawn to the theme pavilion celebrating the 40th anniversary of Yiwu Market’s development. Through holographic projections and virtual digital human technology, the contrast between the peddler’s rattle, early small commodity stalls, and today’s digital trade city vividly depicted Yiwu’s transformation from a “roadside market” to the “World Capital of Small Commodities”. In the “We Stand Together Through Thick and Thin” enterprise zone, the exhibition of 40 representative merchants comprehensively presented the complete ecosystem of “people, goods, venues, and supply chains” in Yiwu Market, evoking a deep sense of emotion as a witness to this journey.

The innovative highlights of this fair exceeded all expectations. The newly established New Energy Theme Zone was thronged with visitors, where leading photovoltaic enterprises such as Aiko Solar, Trina Solar, and Jinko Solar showcased their cutting-edge products. As a purchaser primarily serving the Central Asian market, I was acutely aware of the enormous local demand for solar energy products. I immediately engaged in in-depth discussions with representatives from two enterprises, gaining a detailed understanding of photovoltaic module technical parameters, supply cycles, and cooperation models. We exchanged contact information and initially reached an intention to purchase two containers of products. In the Standards Theme Pavilion, the display of officially licensed Qatar World Cup match balls caught my attention. This local Yiwu enterprise had not only obtained international authorization but also participated in formulating the “Zhejiang Made” standard, allowing me to witness the upgrading of “Yiwu Manufacturing” to “Yiwu Standards”.

In the Supply Chain Theme Zone, I experienced the continuous improvement of Yiwu’s trade services. The digital supply chain solutions presented by enterprises such as Yinghe Logistics and Alibaba were truly eye-opening. The upgrade from “port-to-port” to “door-to-door” one-stop services, which could complete the entire process from Yiwu to American consumers in just 13 days, was exactly the efficiency that foreign trade professionals needed most. After communicating with the person in charge of Zhejiang Tony Supply Chain Management Co., Ltd., I learned that their “Tony Special Line” covered 95% of Indian companies purchasing in Yiwu. Their services such as cloud warehouse consignment and double clearance could effectively address the logistics pain points of small and medium-sized enterprises. I immediately decided to entrust them with the logistics of some of my procurement business.

The three offline negotiation sessions held during the fair provided a precise platform for purchasers and exhibitors to connect. At the overseas purchasers’ special session, I met old friends from countries such as Pakistan and Rwanda, and we exchanged procurement needs and market dynamics. I focused on the daily consumer goods and cultural office supplies zones, where an intelligent counting stationery set and eco-friendly craft gifts particularly impressed me. I finalized procurement details with two enterprises on the spot and signed intention orders. The online-offline integration model also invigorated the fair, with many exhibitors expanding sales channels through live streaming. I also browsed exhibits from over 300 enterprises through the online exhibition hall, reserving resources for future cooperation.

The four-day exhibition passed in the blink of an eye. Not only did I secure more than ten intention orders, but I also gained a clear insight into the development direction of Yiwu Market. From the rise of emerging fields such as new energy and digital supply chains, to quality upgrading led by the “Pinzi Biao” (Zhejiang Made) brand, and the new online-offline integrated trade model, Yiwu has always stood at the forefront of the global small commodities trade. As a foreign trade professional who has worked in Yiwu for many years, I have personally witnessed the city’s openness and innovation and benefited from the international platform it has built.

As I left the exhibition hall, the setting sun cast a warm glow over the Yiwu International Expo Center. The conclusion of the 28th Yiwu Fair was not an end, but the beginning of new cooperation. I firmly believe that under the guidance of the concept of “New Starting Point, New Market, New Development”, Yiwu will continue to write a new chapter in global trade. For my part, I will continue to root myself in this land of abundant opportunities, grow together with the city, and achieve greater success in the tide of international trade.