Worldhub Platform Women’s Underwear and Panties Market Status and Factory Ex-factory Price Analysis

As a global e-commerce platform, Worldhub has become a crucial trading hub for women’s underwear and panties due to its cross-border trade advantages. This category on the platform exhibits core characteristics of “strong essential demand, hot niche market segments, and vigorous cross-border demand.” It not only fulfills the daily consumption needs of women worldwide for basic undergarments but also responds to new industry trends such as health consciousness, fashion, and functionality. Factory ex-factory prices show a clear gradient distribution based on product positioning, materials and craftsmanship, and order volume.

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I. Core Status of the Worldhub Platform’s Women’s Underwear and Panties Market

(I) Market Size and Growth Trend

The global women’s underwear market continues to expand. The market size reached $44.2 billion in 2025 and is projected to grow to $82.36 billion by 2033, with a compound annual growth rate of 8.6%. This growth dividend is directly reflected on the Worldhub platform. The primary consumer demand on the platform comes from two core markets: North America and Asia. North American consumers favor mid-to-high-end brands and functional products, while the Asian market has a strong demand for high-value basic styles and fashionable designs. Benefiting from the convenience of cross-border e-commerce, the platform has attracted international brands like Victoria’s Secret and has also provided channels for small and medium-sized manufacturers from industrial belts in Guangdong and Zhejiang, China, to reach global consumers directly. Since 2025, cross-border order volumes for related categories have increased by over 30% year-on-year, with specific sub-categories like sports bras and antibacterial panties experiencing growth exceeding 50%.

(II) Consumer Demand and Category Trends

User demand on the platform exhibits distinct “stratified + segmented” characteristics:

• Clear Price Stratification: Basic styles priced between $0-$50 (retail price) account for over 60% of sales, primarily targeting students and price-sensitive consumers. Quality styles priced between $50-$200 emphasize comfortable fabrics and design, making them the top choice for professional women. High-end styles priced above $200 focus on shaping and customized functions, attracting users who value brand equity.
• Functional and Scenario-Based Segmentation: Wire-free seamless bras and sports bras with attractive back designs have become best-sellers on the platform. Search volumes for scenario-specific products such as underwear for adolescent development, nursing bras, and styles for larger busts that reduce appearance or smaller busts that enhance volume, are continuously rising. Health attributes are prominent, with underwear and panties made from antibacterial and organic cotton materials having a 40% higher click-through rate than ordinary styles. Smart underwear (e.g., with temperature regulation or sports monitoring functions) is gradually opening up the market as an emerging category.
• Diverse Purchasing Scenarios: Products for daily replacement have a repurchase rate exceeding 70%. Gift sets and sexy styles see a surge in orders during events like Valentine’s Day and Black Friday. Live streaming has become an important conversion channel, with products showcased through short videos demonstrating actual wear having a 2-3 times higher conversion rate than those displayed with pure images.

(III) Competitive Landscape

Competition on the platform follows a dual-track model of “brand building and cost-effectiveness.” International big brands leverage their reputation to dominate the high-end market, while small and medium-sized businesses focus on cost-effectiveness by utilizing the advantages of China’s industrial belts. To cope with homogeneous competition, merchants are increasingly focusing on niche market segments, such as vertical stores specializing in plus-size underwear or underwear for adolescent development, or by enhancing user stickiness through visual upgrades and private domain operations. Supply chain optimization has become a core competitive advantage. Merchants from mature industrial belts like Guangdong and Zhejiang have an advantage in platform price wars due to concentrated production capacity and controllable costs. Some merchants also offer “bra + panty” combination sets to increase profitability by raising the average order value.

II. Details of Factory Ex-Factory Prices for Women’s Underwear and Panties

Factory ex-factory prices are primarily influenced by four factors: materials, craftsmanship, functionality, and order volume. Price ranges vary significantly across different categories. The following are reference ex-factory prices for mainstream products on the platform (based on FOB quotes, with RMB exchange rate converted at 1:7):

(I) Ex-Factory Prices for Women’s Panties

• Basic Styles: Basic cotton-crotch panties (32 yarn count cotton) have an ex-factory price of $0.6-$1/piece (approximately 4.2-7 yuan), with a minimum order quantity (MOQ) of 500 pieces. Regular styles using 50 yarn count cotton are priced at $1.2-$1.5/piece (approximately 8.4-10.5 yuan) and support simple solid color designs.
• Quality Styles: Panties made from organic cotton and modal materials have an ex-factory price of $1.9-$2.69/piece (approximately 13.3-18.8 yuan). Styles with added antibacterial treatments incur an additional charge of $0.2-$0.3/piece. Ice silk seamless styles and lace-trimmed styles are priced at $1-$2.1/piece (approximately 7-14.7 yuan), with an MOQ of 300-500 pieces.
• Functional Styles: Scenario-specific products such as nursing panties and high-waisted tummy-control panties have an ex-factory price of $1.2-$1.55/piece (approximately 8.4-10.85 yuan). High-end styles with premium 80 yarn count Xinjiang long-staple cotton crotch are priced at approximately $1.1-$1.4/piece (approximately 7.7-9.8 yuan). Even with material upgrades, the cost increase is only $0.3-$0.5/piece.

(II) Ex-Factory Prices for Women’s Bras

• Basic Styles: Wire-free cotton basic bras have an ex-factory price of $5-$7/piece (approximately 35-49 yuan), with an MOQ of 100 pieces. Student-style bras for adolescent development, due to simple craftsmanship, are priced as low as $3-$4/piece (approximately 21-28 yuan) and support customization of multi-color basic styles.
• Quality Styles: Seamless bras made from modal and ice silk materials have an ex-factory price of $7-$12/piece (approximately 49-84 yuan). Optimized designs with push-up or side-support functions are priced at $10-$15/piece (approximately 70-105 yuan). Sports bras are priced according to support intensity: low-intensity styles are $6-$8/piece (approximately 42-56 yuan), and high-intensity running styles are $12-$18/piece (approximately 84-126 yuan). Styles with moisture-wicking fabrics incur an additional charge of $2-$3/piece.
• High-End Styles: Shaping bras and slimming styles, due to complex craftsmanship (e.g., multiple boning support, zoned cutting), have an ex-factory price of $18-$30/piece (approximately 126-210 yuan). Tech bras with smart sensors have an ex-factory price of $50-$80/piece (approximately 350-560 yuan), with a higher MOQ (typically over 1000 pieces).

(III) Ex-Factory Prices for Sets

Bra + panty combination sets offer more cost-effectiveness. Basic sets (cotton bra + ordinary panties) have an ex-factory price of $6-$9/set (approximately 42-63 yuan). Quality sets (seamless bra + antibacterial panties) have an ex-factory price of $12-$18/set (approximately 84-126 yuan). The MOQ is typically 100-300 sets, and bulk orders (over 500 sets) can enjoy a 10%-15% negotiation discount.

(IV) Additional Factors Influencing Prices

1. Material Costs: Eco-friendly materials such as organic cotton and recycled fibers are 30%-50% more expensive than ordinary cotton. Fabrics like lace and silk also increase the unit price by $2-$5.
2. Craftsmanship Complexity: Seamless knitting and three-dimensional cutting add 20%-30% to the cost compared to flat sewing. Decorative crafts such as embroidery and hot drilling add $1-$3/piece to the cost.
3. Order Volume: Small batch orders (100-300 pieces) are 15%-25% more expensive than large batch orders (over 1000 pieces). Long-term cooperative customers can receive an additional 5%-10% discount.
4. Regional Differences: Industrial belts like Guangdong and Zhejiang, due to concentrated supply chains, have ex-factory prices for similar products that are 10%-15% lower than other regions, making them the primary sourcing locations for Worldhub platform merchants.