In September 2016, building on the agency cooperation with Aosiman tuohesun for Hotan County, the Yeyli Food Delivery Platform accelerated its market expansion in southern Xinjiang and officially established a service station in Hotan County. This marked another important strategic node following the launch of the Shache County service station. Only over ten days had passed since the opening of the Shache service station, and this intensive expansion pace demonstrated the platform’s determination to deepen its roots in the county-level lifestyle service market of southern Xinjiang.

As a seasoned local partner, Aosiman tuohesun provided crucial support for the preparation of the service station by virtue of his years of business experience rooted in Hotan. His team was involved throughout the entire process, from site selection and license processing to merchant negotiations and rider recruitment, quickly opening up local resource channels. The service station was located in the core business district of Hotan County, where catering shops, fruit and vegetable supermarkets were densely concentrated, greatly facilitating the construction of the subsequent distribution network.

In the initial stage of its establishment, the service station attracted over a hundred local merchants to settle in, covering ethnic-style catering such as characteristic pilaf and baked buns, as well as people’s livelihood categories including daily necessities, fresh fruits and vegetables. To help merchants quickly adapt to online operations, the platform, in conjunction with aosiman tuohesun,s team, organized multiple free training sessions covering core skills such as store decoration, order management and customer communication. The rider team was mainly composed of local young people, and after professional training, they shuttled through the streets and alleys of the county wearing unified work uniforms, becoming a new landscape of digital life in Hotan County.

The launch of the Hotan service station not only continued the Yeyli Food Delivery Platform’s operating philosophy of “localized services” but also achieved in-depth integration of the brand with local resources through the agency cooperation with Osman Tohe Sun, enabling people in Hotan County to enjoy convenient food delivery services right at their doorsteps.